Why should you avoid fast-fashion?

Fashion is a major part of society nowadays. I recently read that the current generation owns 4 times more clothing than the previous generation, which is an sh@t ton. Fashion is a way to express yourself and maybe sometimes even show off, but fashion also brings a lot of problems. Especially fast fashion is problematic.

But what is fast fashion?

Most fashion retailers try and to keep their inventory up to date with the current trends in the fashion industry, this means producing a lot as cheap as possible. In this process, the focus is solely on profit and environmental impacts are usually forgotten. Fast fashion causes 10% of all the carbon emissions, is the second-largest user of water and it floods the ocean with microplastics that will not only harm the ecosystems in the ocean but also humans as we eat fish that have digested those microplastics. The cotton used in clothing is filled with pesticides and toxic paints which also has a big impact. This shows that business so creative and fun can also be very harmful just to keep up to recent trends.

So what now?

I personally enjoy expressing myself through fashion and I know that a lot of you do as well. I am not trying to say that all fashion is bad, for from that. The reason for this blog is to make you conscious about the next choice you make and give you tips on how to become more sustainable. The following tips have worked for me and I am sure that they can help you become more sustainable:

  1. Avoid buying trendy clothes! Although it is very appealing to shop for clothes that correspond with the latest trends, just think about the next season when the trend is gone and the bought clothing will be rotting away in your closet. This is harmful to the environment and for your wallet as you will be forced to keep purchasing new clothing. Just stick to clothing that never goes out of style. A denim jacket for example or some nice black jeans, some basic t-shirts and pullovers. These types of clothing never go out of style and can be used for way longer. The essentials might cost more than fast fashion products but it also lasts a lot longer making it cheaper in the long run. If you are interested in me writing a blog on my personal essentials, let me know!
  2. Know from what brand you are buying! Do they produce sustainable, fair trade, use good paints, and is their chain small? Do not be afraid to ask this in the store, just like you would do at a fish market. This way you know what you are buying and are more aware of what you are wearing. It also feels better to me when wearing the clothes because more thought, effort, and less harm goes in the clothes. These 5 brands are my personal favorites:
    1. Levi’s
    2. Patagonia
    3. Ecoalf
    4. Kotn
    5.Asket
  3. The last step might be a hard pill to swallow but just buy less or second-hand clothing. Because in the end no matter how sustainable the clothing is produced there is always an environmental impact. I have not bought anything in half a year and although that might seem long and near impossible. I do not miss it at all, the same with my choice of stopping eating meat. It is hard to start but once you get used to it, it is not hard at all! So look at your own closet and how many clothes you have, is it really necessary to buy more?

    Luckily the big corporations are starting to realize that they need to do better as well. Zara and H&M want to produce completely sustainable before 2025. This is a huge win but still not enough. I hope you think twice before your next purchase but don’t stop expressing yourself through fashion. And as always if you have any questions please let me know!

    Increase your awareness

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